What is Google Campaign Management All About?
Google AdWords is widely known as a highly effective platform that helps to run a unique marketing campaign of pay per click. In today’s competitive world, having your website ranked on Google is the first step of success. Creating a campaign by using the most popular platform of Google AdWords will enable you to enjoy the big return on your investment.
Must Have Ad Components
You need to have an Ad that compliance with Google including these 5 most important ad components.
-Offer-Either you should have a compelling offer or don’t add it.
-Headline-Your headline should exactly match with the customers’ search.
-Description Lines-It requires explaining your offer and insisting clicking through read more.
-Display URL-Repeat you offer or indicate your store or display a call to action.
-Ad Extensions- Recently launched, it acts as a part of your ad quality score which makes them significant to ensure you campaign’s success.
How to Make your Campaign Successful!
Be Careful with Keywords
Always choose the most relevant keywords. It is crucial and requires a great understanding of user behavior. Use the Google keywords tool lying in the AdWords tools section or ask Google to observe your site and suggest keywords based on its findings.
Multiple Ad Groups can Help
Putting efforts into your campaigns can help you enjoy returns. You should have an idea how to create an ad group for a particular topic and then placing your keywords.
Be Confident in using Long-tail Keywords
Just refrain from bidding on too general keywords. A long tail keyword suggests the 3+ keyword phrase. Bids on the long tail keywords are lower but they are more affordable and more targeted.
Try Phrase Matching Options
It comes as a wonderful way to lower the cost of keyword clicks. Exact keyword phrases helps you gain something rather than not at all. More specific search phrase can be created by adding brackets around your phrase.
Tracking your Campaigns
Google helps in providing a powerful free service known as Google Analytics, integrated into your AdWords account. All you require to do is add your site address and then paste some code into the pages of your site and go ahead.
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Lakshya ChawlaOwner, ShutterDown
It was a pleasure working with WebMatriks, the delivery of work was timely, targets were met and now my website is about to reach the first page on Google search.
I have been using WebMatriks for some time now. I have them doing all of my social media posts with very specific content. They are bang on target and know what should be done.
Our traffic has increased by 70% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page.
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