On-Page Ranking – SEO Ranking Factors
SEO On-page is the best practice of optimizing web pages content for search engines and users. In common on-page practices include optimizing Meta tags like (Title tag, Description tag, Keywords tag, Alt tag, Canonical tag, heading tags etc), keywords frequency, content optimization, internal links and URLs.
SEO On-Page Ranking Factors.
On-page ranking factors have a big impact on your web page’s ability to get high rank if page’s optimized properly. The biggest on-page factors can affect search engine ranking. In this new guide you’ll learn:
- How to optimize your content
- How to create SEO-friendly URLs
- How to write titles and descriptions
Web Page Content Optimization.
The content of the web page is which makes it worthy for a search engine result position. It is what the user can to see the information and it is also important to the search engines. As such, that is important to create meaningful content. What is good content? From a search engine perspective, all good content has two things. Good content should be informative and must be linkable.
Good content should be informative:
Just like the world’s markets, information is affected by supply and demand. The good content is that which provide the accurate information to the user. It can be a video, a picture, a voice, or text, but it must informative to user that could be considered good content.
Good content should be linkable:
From a Search engine perspective, there is no big difference between the good and bad content on the web if it is not properly linkable. If people unable to link it, search engines will not rank it, and as a result the content won’t drive traffic to the website. Content that is not informative or is not linkable is bad in the eyes of the search engines and people.
How to create SEO-friendly URLs
Below are some URLs significant ranking factor.
• URL length is listed as #46 in Google’s top 200 ranking factors
• URL path is listed as #47
• Keyword in the URL is #51
• URL string is #52
• Start with your page title
• Remove special characters
• Remove numbers
• Remove superfluous information
• Boil it down to a keyword
• Add keyword modifiers (optional)
• Make it readable (optional)
• Make it lowercase
• Replace spaces with hyphens
How to write titles and descriptions
Title Tag. A title tag is an HTML element that specifies the title of a web page. Title tags are used to tell search engines and visitors in what your page are related. The titles tag an accurate and concise description of a page’s content. Google typically displays the first 50–60 characters of a title tag.
Where do I add the title tag?
You can add a title tag in the section in your site’s HTML. It should look something like this:
Description Tag. A Meta description is HTML tag that appears in the head section of a web page. The content within the tag provides a description of what the page and its content are about. In the context of SEO, meta descriptions should be around 160 characters long.