2020 marks the beginning of a new decade. 5G is just around the corner. Information dissemination is at an all-time high. Design principles that have held prolonged supremacy may become obsolete. In short, a lot is happening. Thus, we need to match the pace of the online world. Surprisingly, the best way to do so is to take a step back.
Freeze the time, and analyze its flow
Excuse us for the mouthful subheading. Nonetheless, the legitimacy of the thought is unquestionable. For instance, optimizing webpage loading speeds has always been a challenge for UI And UX designers. However, the advent of 5G is set to bring about an era-defining change in this regard. Without the need to worry about slow data speeds, designers can make full use of the new-age tools at their disposal. Apple’s approach to the UX design for the AirPods Pro webpage is a testament to this claim. The heavy render of the device paved the way for an immersive experience that static text and images can never provide.
Keep an eye out for budding technologies
The environments that UI and UX designers work for have changed quite a bit in the past few years. The current definition of a dynamic webpage is milestones ahead of its prototypical form. Furthermore, the affinity for maximum screen real estate has become the central trend in smartphone design. We don’t like bezels anymore. Thus, from our laptop screens to smartphones, there’s a lot more to see now. This increased screen real estate can be used to accommodate fluid and innovative animations. As mentioned before, speed will no longer be a concern once 5G hits the mainstream. Thus, designers also have the power to play around with 3D animations. Along the same lines, technologies like Augmented Reality, Artificial Intelligence, and Virtual Reality present some interesting new opportunities for UI and UX designers.
Use text to craft an experience
UX Writing is a real-world discipline that helps the power of words to coalesce with the immersive nature of interface design. Strong and bold typography choices seem to resonate with end-users to a great extent. Copywriting holds the same value for digital spaces that it does for traditional advertising mediums. Great copywriting not only complements UX design, but it also acts as a guiding tool for the creation of information architecture. For instance, depending on the nature of your copy, you can decide how you intend on using interactive elements. Simply put, the text is no longer separate from design. UX Writing is a part of the designer’s toolkit now.
Integrate natural colours into your design philosophy
Gradient colors have been a popular design choice for the past few years. 2020 isn’t going to change that. However, an affinity for a more natural color palette is on the rise. Consequently, you should focus on creating gradient colors with a softer contrast. Even the basic UI design can benefit from a natural color scheme. The logic here is that toned-down colors communicate a sense-of-ease that induces end-users to pay more attention to the core content. However, the tactical usage of vibrant colors can help designers in creating focus spots for critical information.
Avoid stock elements
The word of UI and UX has reached a stage where customized graphics are not difficult to create. They help in crafting personalized experiences that justify the spending on research and development. With AI at the forefront of data science, we’ve never been more aware of what the end-user wants. For instance, a business website that displays the faces of the key players is much more welcoming than the one that uses stock photos. Simply put, people want UI and UX to reflect what a company is all about. Thus, personalizing the process as much as possible is key in the current day-and-age. After all, attributes like transparency and truthfulness prove to be valuable in the long run.
The future is full of new and unique possibilities for designers. Innovation was, is, and will always the soul of UI and UX design. You’ll do just fine as long as you remember that!
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