The digital marketing campaign of a website, and its success, depends on many factors. Typically, they range from design to the content of a website and its paid marketing features. Page load speed is one of them. It may not be too significant on the surface. But it can either make or break the deal…
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There are two ways to build a website. You could either use a website builder or hire a designer for it. Either way, it is imperative for you to learn the procedure to optimize images on your site. However, you must understand the meaning of the term before delving deeper into it. The concept of…
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Higher Google rankings are imperative for websites for three reasons: visibility, traffic, and conversions. The first two factors are closely intertwined. Conversions result from the first two factors. They help a business organization achieve its desired outcomes. Most internet users use Google search to get information related to their queries. When they hit the search…
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Digital Marketing-Helping Start-Ups to Establish their Business! Each day, new companies are being introduced to the marketplace. These start-up businesses need to compete with already established companies. For start-ups, marketing better is the only hope to get success in old businesses. The main concern is their limited budget which means they need to invest more…
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Turn Your Business Into a Brand with Professional SEO! If you wish to turn your business into a successful Brand, you need SEO to make it happen in the most viable and cost-effective way. Reaching your potential audience is possible through SEO only and it is the most recommended way for any business despite its…
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Recently, Google has announced its new Helpful Content policies for English readers on a global level. In the wake of Google algorithm Update 2022, website owners with online businesses are always cautious about the impact on their content. Now, in comparison to SEO-optimised content, search results on the platform will prioritise content that provides readers…
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Page speed is the amount of time it takes for a web page to load its assets on a web browser. We all expect to load web pages in split seconds. And our frustration is astronomically high when we see white blank screens or “cute” animated loaders. Here we have listed a few key points…
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The feeling when your product or service receives 5-star reviews is of exuberance. As an owner, entrepreneur, or dedicated team, you are working so hard to meet the needs of your customers and positive reviews give you a much-deserved dopamine shot. We have created this simple guide so that you get the constant dopamine and…
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Bounce rate is a metric which indicates how well your particular web page is performing. Usually, high bounce rate is indicative of low performance but bounce rate must always be analyzed in proper context. Websites usually have 26% to 70% bounce rates (Rocket fuel study). And sometimes too low bounce rate (below 26%) can be…
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A title is like a gateway to your content. It is one of the important factors which can provide an SEO edge. A good title matches the search intent which leads to high CTR (Click-through Rate). Search algorithms are designed to provide higher rankings to content that is relevant to the search intent of the…
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