About the Project — TATA Showroom Auto Vikas

Autovikas Sales And Service Private Limited is a leading brand in the region for TATA Passenger Vehicle Dealership having rich experience of more than six decades in automobile trade. Presently it is an authorized dealership of Tata Motors Limited, one of the leading manufacturers of commercial and passenger vehicles in India. Our facility was inaugurated on 5th February 2014 by the chairman of Tata Group. We have now our four state of the art showrooms in Delhi & Haryana- Motinagar, Dwarka, Wazirpur, Faridabad and newly opened exclusive EV showroom at Gurugram. All the showrooms are strategically placed at prominent locations. We also have very spacious and modern service facilities in Delhi, Faridabad & Gurugram which are the best facilities in Delhi NCR. Our workshops are fully equipped with modern facilities for body paint solutions.

Summary —

We successfully improved the website’s search engine rankings for targeted keywords, with most of them now appearing on the first page of Google search results. This significant improvement in keyword positioning led to a steady increase in organic traffic and a noticeable rise in organic lead generation.

In addition to our SEO efforts, we also launched and managed paid advertising campaigns across Facebook, Instagram, and Google. These campaigns were strategically designed to reach the right audience segments, resulting in a consistent flow of high-quality leads and increased brand visibility across platforms.

Overall, through a combination of effective organic SEO strategies and performance-driven paid campaigns, we achieved measurable growth in both website traffic and lead generation.

Key Achievements —

Organic traffic growth — 88%
Keywords on first page of Google — 90%
Generated Leads — 1000+
Total Organic Impressions —818K+

The Brand —

Autovikas Sales And Service Private Limited is a leading brand in the region for TATA Passenger Vehicle Dealership having rich experience of more than six decades in automobile trade.

The Challenge —

Auto Vikas, a leading Tata car showroom in Faridabad, faced several digital growth challenges:

Low organic visibility in search engines for key automotive-related queries.
Limited organic traffic, resulting in minimal inbound leads through search.
Difficulty in generating consistent online leads and inquiries for showroom visits and test drives.
Underutilization of social media and paid ad platforms for lead generation and brand awareness.

The Strategy —

To overcome these challenges, we implemented a comprehensive digital marketing strategy focused on both organic and paid channels:

1. Search Engine Optimization (SEO):

Conducted in-depth keyword research targeting high-intent local search terms.
Optimized website content, meta tags, and on-page structure for better search visibility.
Built high-quality backlinks and improved internal linking.
Created localized content and landing pages focused on Tata models and Faridabad-specific queries.

2. Paid Advertising Campaigns:

Launched lead generation campaigns on Facebook and Instagram with geo-targeted audience segmentation.
Ran search and display ads on Google Ads focused on Tata cars, offers, and showroom visits.
Used high-converting creatives, retargeting strategies, and lead forms to capture qualified leads.

3. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, we optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

WebMatriks Case Study for Auto vikas

Service We Offered

Digital Marketing
Search Engine Optimization
Paid Advertising

Overall Achieved Result —

Over 90% of targeted keywords are now ranking on the first page of Google.
Significantimprovement in organic website traffic and local visibility.
Substantial increase in organic leads and showroom inquiries to generate sales.
Consistent flow of high-quality leads from Facebook, Instagram, and Google Ads.