The Strategy —

Web Matriks created a 360° digital growth strategy focusing on website development, SEO, and paid advertising to position SMLW India as a top luxury wedding planner online.

1. Website Development – Building the Foundation:

• Designed and developed a modern, visually stunning, and mobile-responsive website from scratch.
• Highlighted core services like destination weddings, décor, planning, and event execution.
• Created portfolio and gallery sections to showcase real wedding projects.
• Integrated inquiry forms and lead capture features across key pages.
• Optimized site structure and speed for better performance and user experience.

2. SEO & Organic Growth – Boosting Visibility:

• Conducted deep keyword research targeting high-intent phrases such as "luxury wedding planner in Delhi", "destination wedding planner in India"
• Optimized all on-page elements including meta titles, descriptions, headers, and URLs.
• Published SEO-rich blog content around wedding trends, checklists, and planning tips.
• Built high-quality backlinks from authoritative wedding and lifestyle websites.
• Monitored performance and refined strategies to improve rankings continuously.

3. Paid Advertising – Fast-Tracking Results:

• Planned and launched highly targeted Google Ads and Meta Ads campaigns focused on engaged couples and families.
• Built custom landing pages to improve conversions from paid campaigns.
• Implemented remarketing campaigns to capture lost leads.
• Continuously monitored and optimized campaigns to lower cost per lead and maximize ROI.

4. Performance Tracking & Optimization:

• Regularly monitored keyword rankings, website traffic, and ad performance.
• A/B tested different ad creatives and landing pages to optimize conversions.
• Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, We created the website and optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

The Results

• 250% increase in organic traffic within the first 12 months.
• Top 3 Google rankings for 20+ high-intent keywords.
• 3X increase in monthly inquiries through paid campaigns.
• Strong brand presence in the Japanese language education sector.

 

 

Overall Achieved Result —