WebMatriks Case Study – Grand Columbus International School

WebMatriks Technologies

Client : Grand Columbus International School
Industry : Education

1275+

Total Clicks Increases
85%

Organic Traffic Improved
90%

KWDs on 1st Page of Google

About the Project — Grand Columbus International School

Grand Columbus International School is strategically located in the heart of the city of Faridabad. The school is located on 2 acres of land and is equipped with an environment-friendly modern architecture with a world-class academic infrastructure. GCIS has created a benchmark by making purposeful use of technology in school education and the use of interactive whiteboard and projection screens to integrate information communication technology with classroom learning. The aim of Grand Columbus International School (GCIS) is to provide each student with the right education in a creative, secure, and supportive environment. Two inherent values that Grand Columbus is proud to inculcate among the children are discipline and personality development.

Summary —

Generated quality leads from Faridabad, india in a surprisingly short amount of time by generating an impressive digital brand presence.

Key Achievements —

Facebook Paid Reach — 1,216,554
Instagram Reach — 129.1%
Linkedin Views — 1,723.8%
Generated Leads —

The Brand —

Grand Columbus International School is strategically located in the heart of the city Faridabad. A sprawling estate is the background for one of the finest educational experiences in the city.

The Challenge —

Grand Columbus International School, a leading School in Faridabad, faced several digital growth challenges:

Low organic visibility in search engines for key automotive-related queries.
Limited organic traffic, resulting in minimal inbound leads through search.
Difficulty in generating consistent online leads and inquiries for school addmissions.
Underutilization of social media and paid ad platforms for lead generation and brand awareness.

Grand Columbus International School Faridabad

The Strategy —

To overcome these challenges, we implemented a comprehensive digital marketing strategy focused on both organic and paid channels:

1. Search Engine Optimization (SEO):

Conducted in-depth keyword research targeting high-intent local search terms.
Optimized website content, meta tags, and on-page structure for better search visibility.
Built high-quality backlinks and improved internal linking.
Created localized content and landing pages focused on Tata models and Faridabad-specific queries.

2. Paid Advertising Campaigns:

Launched lead generation campaigns on Facebook and Instagram with geo-targeted audience segmentation.
Ran search and display ads on Google Ads focused on Tata cars, offers, and showroom visits.
Used high-converting creatives, retargeting strategies, and lead forms to capture qualified leads.

3. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, we optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

WebMatriks Case Study for Grand Columbus School Faridabad

Service We Offered

Digital Marketing
Search Engine Optimization
Social Media Optimization
Paid Advertising
Web Design & Development
Logo & Graphic Design

Overall Achieved Result —

80%Increase in Rankings
150%Organic Sessions
70%Increase in Conversions
80%Return of Investments

Our Recent Results —

KEYWORDS	(AFTER SEO)	(BEFORE SEO)
Key Terms	Google.co.in	Google.co.in
Best school in faridabad	6	35
Top school in faridabad	4	28
Best CBSE school in faridabad	10	45
schools in faridabad	5	80