WebMatriks Case Study – My World of Doors | Digital Growth in Delhi NCR

WebMatriks Technologies

Client : My World of Doors
Industry : Windows & Doors Manufacturer

152+

Total Clicks Increases
96%

Organic Traffic Improved
80%

KWDs on 1st Page of Google

About the Project — My Worlds of Doors (MWDPL)

At MWD we do much more than manufacture windows and doors. Our products and services afford us the opportunity to enter peoples’ workplaces, homes and daily lives, and therefore we continue to inspire with products for the way you live, performance for the comfort and security you desire, and design options to achieve your style.

Summary —

Generated quality leads from Delhi NCR in a surprisingly short amount of time by generating an impressive digital brand presence.

Key Achievements —

Google Paid Reach — 1,216,554
Generated Leads — 10,000+
Generated thousands of qualified leads since 2018 from Meta and Google campaigns.
Reduced cost per lead by over 40% through continuous optimization.
Improved lead quality significantly — resulting in higher conversion rates and better ROI.
Increased brand visibility and reach across targeted regions.
Built a long-term partnership with the client based on consistent results and growth.

The Brand —

My Worlds of Doors is a leading brand specializing in premium doors and related solutions. Known for its quality products, innovative designs, and customer-centric approach, the company serves both residential and commercial clients. Despite having a strong product portfolio, they needed a robust digital marketing strategy to generate qualified leads and grow their sales.

The Challenge —

When My Worlds of Doors approached Web Matriks in 2018, they faced significant challenges in generating consistent and high-quality leads online.

Some of the major challenges included:

Limited online presence and low visibility among potential customers.
Inconsistent or poor-quality leads from existing marketing efforts.
Lack of a proper lead funnel and tracking system.
Heavy reliance on traditional marketing and word-of-mouth.

They needed a strategic digital marketing approach that could bring in qualified leads cost-effectively and consistently.

The Strategy —

Our team at Web Matriks created a performance-driven lead generation strategy tailored to My Worlds of Doors’ target audience and business goals. The plan focused on combining Meta Ads (Facebook & Instagram) with Google Ads to reach potential customers across platforms.

Actions Taken —

1. Meta (Facebook & Instagram) Lead Generation

Created highly targeted ad campaigns based on location, interests, behavior, and demographics.
Designed engaging ad creatives showcasing premium door designs and offers.
Used lead forms directly within Facebook & Instagram for frictionless conversion.
Continuously optimized campaigns to lower CPL (Cost Per Lead).

2. Google Ads Campaigns

Ran search and display campaigns targeting high-intent keywords like "buy premium doors" "wooden doors near me" etc.
Built custom landing pages optimized for conversions.
Added ad extensions and call tracking for better performance tracking.
Conducted A/B testing for ad copies, creatives, and landing pages.
Optimized campaigns weekly based on data insights to improve ROI.

3. Continuous Tracking & Optimization

Set up conversion tracking and analytics to measure campaign performance.
Analyzed lead quality and refined targeting based on real data.
Coordinated with the client’s sales team to ensure lead follow-ups and conversions.

Case Study My Worlds of Doors mwd