WebMatriks Case Study – The Perfect Location (TPL)

Client : The Perfect Location
Industry : Photoshoot Locations

1200+

Total Clicks Increases
92%

Organic Traffic Improved
95%

KWDs on 1st Page of Google

About the Project — The Perfect Location

The Perfect Location is a premium shooting destination located in Faridabad, India. Known for its scenic outdoor and indoor setups, it caters to film shoots, TV serials, pre-wedding shoots, music videos, fashion campaigns, and commercial advertisements. With its unique backdrops and professional support, it has become a go-to choice for top production houses and creators across India.

Situated on Mathura Road near Badarpur-Faridabad Toll Plaza, this 3 acre space provides a variety of beautifully designed sets with great attention to detail and an authentic feel which you will not find anywhere else. Our large 360* degree view sets provide multiples angles and depth which lend to create your perfect shots for not only pre-weddings but also maternity and family shoots as well.

Summary —

Web Matriks helped The Perfect Location build a strong online presence from scratch. We developed a responsive website, optimized it for search engines, and implemented effective SEO strategies. As a result, the client achieved top Google rankings, 300% organic traffic growth, and consistent online inquiries and bookings since 2017.

Key Achievements —

Developed a fully responsive, SEO-optimized website from scratch.
Achieved 300% growth in organic traffic within the first year.
Established a successful long-term partnership since 2017, ensuring continuous growth and SEO improvements.
Generated consistent monthly inquiries and bookings through the website.

The Brand —

The Perfect Location, where Photographers can enjoy Time, Space & Privacy to create the perfect frame and couples can realize the prewedding of their dreams. Situated on Mathura Road near Badarpur-Faridabad Toll Plaza, this 3 acre space provides a variety of beautifully designed sets with great attention to detail and an authentic feel which you will not find anywhere else.

The Challenge —

When The Perfect Location approached Web Matriks back in 2017, they had a great physical location and service offering but were struggling to attract clients online. Their main challenges included:

No professional website to showcase their property and services.
Very low online visibility and no presence on Google search results.
No inquiries or leads coming through digital channels.
Heavy reliance on word-of-mouth and offline marketing.

They needed a complete digital transformation — starting from zero — to attract photographers, production houses, and content creators through online platforms.

The Strategy —

To solve these challenges, Web Matriks built a long-term digital strategy focused on website development and SEO growth, aiming to turn The Perfect Location into a highly visible brand online.

1. Website Development – Creating a Digital Identity

Designed and developed a fully responsive, user-friendly, SEO-ready website from scratch.
Highlighted key offerings like pre-wedding shoots, film shoots, and fashion campaigns.
Added high-quality image galleries and contact forms to increase inquiries.
Optimized the website for SEO performance, speed, and user experience.

2. SEO & Organic Growth – Boosting Visibility:

Conducted deep keyword research to target relevant search queries like "shooting locations near Delhi NCR", "pre-wedding shoot locations in Faridabad", and more.
Optimized on-page elements: meta tags, headers, internal linking, and content structure.
Created SEO-focused content and blogs targeting trending search terms.
Built high-quality backlinks to improve domain authority and search rankings.

3. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

Designed and launched a fully responsive, SEO-optimized website from scratch.
Added dedicated pages for each service type (pre-wedding, films, fashion, etc.) with conversion-focused CTAs.
Created image galleries and optimized them for fast loading and search.
Performed ongoing on-page and off-page SEO optimization.
Targeted high-intent, location-based keywords to attract local and national clients.
Continuously tracked keyword rankings, leads, and traffic to refine strategies.

The Results

300% increase in organic website traffic within the first year.
Top 3 Google rankings for 20+ high-intent keywords.
Consistent monthly inquiries and bookings generated through the website..
Increased visibility among production houses, wedding planners, and content creators nationwide.
A long-term partnership since 2017, with ongoing SEO and performance improvements.

Service We Offered

Digital Marketing
Search Engine Optimization
Web Design & Development
Logo & Graphic Design

Overall Achieved Result —

80%Increase in Rankings
150%Organic Sessions
70%Increase in Conversions
80%Return of Investments

Our Recent Results —

KEYWORDS	(AFTER SEO)	(BEFORE SEO)
Key Terms	Google.co.in	Google.co.in
pre wedding shoot locations	1	Not in 100
pre wedding shoot in delhi	2	Not in 100
santorini vibes in faridabad	2	Not in 100
pre wedding studio in delhi	2	Not in 100
pre wedding location in delhi	4	Not in 100