WebMatriks Case Study – Vishal Furnishings | Digital Growth in Faridabad

Vishal Furnishings Case Study - WebMatriks Technologies

Client : Vishal Furnishings
Industry : Home Furnishings & Decor

1300+

Total Clicks Increases
82%

Organic Traffic Improved
94%

KWDs on 1st Page of Google

About the Project — Vishal Furnishings

Vishal Furnishings is a leading name in premium home furnishings and interior solutions, offering a wide range of products including curtains, upholstery, wallpapers, blinds, and home décor items. With a strong offline presence and a loyal customer base, the brand wanted to expand its reach and grow its sales through digital platforms.

Summary —

Web Matriks partnered with Vishal Furnishings in 2018 to build a strong digital presence. By designing a modern website, implementing effective SEO strategies, and running targeted paid ad campaigns, we boosted organic traffic by 250%, reduced lead costs by 30%, and delivered consistent, high-quality leads and business growth.

Key Achievements —

Designed and launched a conversion-focused website.
Increased organic traffic by 250%.
Ranked on Page 1 for multiple relevant keywords.
Generated consistent monthly leads and inquiries.
Long-term partnership since 2018, driving steady growth.

The Brand —

We are most trusted name in home furnishings & decor in Faridabad since 1981. We have a large & latest variety in all home furnishings products like Curtains, Sofas, Mattresses, Carpets, Footmats, Window Blinds, Wallpapers, Flooring, Cushion Covers, Bed sheets, Quilts, Dohars, Towels, Table Covers, Crockery, Glasswares, Gift items, Kitchen wares & many more at very reasonable prices.

The Challenge —

When Vishal Furnishings approached Web Matriks in 2018, they were primarily relying on traditional marketing and walk-in customers. Despite having high-quality products and years of experience, they faced several digital challenges:

Some of the major challenges included:

No professional website to showcase their product range and services.
Low visibility in search engine results.
No structured system to generate online inquiries or sales leads.
Difficulty in reaching new customers beyond their local market.

The Strategy —

To overcome these challenges, Web Matriks designed a comprehensive, step-by-step digital growth plan focusing on three main areas:

1. Website Development – Building the Foundation:

Designed and developed a fully responsive, user-friendly, SEO-ready website from scratch.
Created well-structured product and service pages with clear CTAs to capture leads.
Optimized site navigation and page load speed for improved user experience.
Integrated inquiry forms and contact options to streamline lead capture.

2. SEO & Organic Growth – Boosting Visibility:

Performed detailed keyword research targeting high-intent phrases like "home furnishings in Faridabad", "custom curtains and blinds" etc.
Optimized on-page elements including titles, meta tags, headers, and internal links.
Published SEO-optimized blog content related to interior design trends and furnishing tips.
Built quality backlinks to improve domain authority and organic rankings.
Monitored analytics and search performance for ongoing optimization.

3. Paid Advertising – Fast-Tracking Results:

Planned and executed Google Ads and Meta Ads campaigns to attract high-intent traffic.
Built custom landing pages to improve conversions from paid campaigns.
Implemented remarketing campaigns to capture lost leads.
Continuously monitored and optimized campaigns to lower cost per lead and maximize ROI.

4. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, We created the website and optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

The Results

250% increase in organic traffic within the first 12 months.
Top 3 Google rankings for 20+ high-intent keywords.
3X increase in monthly inquiries through paid campaigns.
Strong brand presence in the Japanese language education sector.

Service We Offered

Digital Marketing
Search Engine Optimization
Social Media Optimization
Paid Advertising
Web Design & Development
Logo & Graphic Design

Overall Achieved Result —

80%Increase in Rankings
150%Organic Sessions
70%Increase in Conversions
80%Return of Investments

Our Recent Results —

KEYWORDS	(AFTER SEO)	(BEFORE SEO)
Key Terms	Google.co.in	Google.co.in
curtains in faridabad	3	Not in 100
rolling wallpaper for windows	4	Not in 100
sofa repair faridabad	3	Not in 100
backless sofa	5	Not in 100
wooden flooring faridabad	5	Not in 100