WebMatriks Case Study – Valiant Japanese

Valiant Japanese Case Study - WebMatriks Technologies

Client : Valiant Japanese
Industry : Japanese Language School

1586+

Total Clicks Increases
90%

Organic Traffic Improved
95%

KWDs on 1st Page of Google

About the Project — Valiant Japanese

Website: www.valiantjapanese.jp

Valiant Japanese Language School is welcoming, flexible, accredited, business and real-life focused, practical for individuals wanting to speak better Japanese quickly, innovative, and most importantly, the top Japanese Language school in Tokyo.

Valiant Japanese Language School is one of Japan’s leading institutions dedicated to teaching Japanese to international students. With a mission to provide high-quality education and a seamless learning experience, Valiant has become a preferred choice for students worldwide who aspire to learn Japanese and explore opportunities in Japan.

Our Partnership with Valiant

Web Matriks has been working with Valiant for over 4–5 years, acting as their trusted digital growth partner. From the very beginning, our goal was clear — to strengthen Valiant’s online presence, generate high-quality leads, and make their website the go-to destination for students searching for Japanese language courses in Japan.

Summary —

Generated quality leads from Japan in a surprisingly short amount of time by generating an impressive digital brand presence.

Key Achievements —

Google Paid Reach — 1,216,554
Generated Leads — 1,000+

The Brand —

The Challenge —

When Valiant Japanese Language School approached us, they were starting completely from scratch in the digital space. Despite being a trusted institute in Japan, they lacked a strong online presence and were not reaching their full potential globally.

Some of the major challenges included:

No website or online platform – They needed a modern, responsive website that could showcase their courses and attract students from around the world.
Zero search visibility – Valiant was not appearing on Google for high-intent keywords like "Japanese language schools in Japan" or "study Japanese in Tokyo."
No lead generation system – Without SEO or paid marketing in place, the school was not generating inquiries or reaching its target audience.
No digital brand identity – They needed a complete digital strategy to compete in a highly competitive education market.

who is working for Valiant Japanese Language School

The Strategy —

To overcome these challenges, Web Matriks designed a comprehensive, step-by-step digital growth plan focusing on three main areas:

1. Website Development – Building the Foundation:

Designed and developed a fully responsive, user-friendly, SEO-ready website from scratch.
Created clear course pages with inquiry forms to generate leads.
Integrated multilingual support to attract global students.
Optimized website structure and speed for better search visibility and user experience.

2. SEO & Organic Growth – Boosting Visibility:

Conducted in-depth keyword research to target high-intent phrases like "Japanese language schools in Japan".
Optimized on-page elements: meta tags, headers, internal linking, and content structure.
Created valuable blog content around Japanese learning tips, visa information, and study guides.
Built high-quality backlinks to improve domain authority and search rankings.

3. Paid Advertising – Fast-Tracking Results:

Set up and managed Google Ads campaigns to drive targeted traffic.
Built custom landing pages to improve conversions from paid campaigns.
Implemented remarketing campaigns to capture lost leads.
Continuously monitored and optimized campaigns to lower cost per lead and maximize ROI.

4. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, We created the website and optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

The Results

250% increase in organic traffic within the first 12 months.
Top 3 Google rankings for 20+ high-intent keywords.
3X increase in monthly inquiries through paid campaigns.
Strong brand presence in the Japanese language education sector.

Service We Offered

Digital Marketing
Search Engine Optimization
Paid Advertising
Web Design & Development

Overall Achieved Result —

80%Increase in Rankings
150%Organic Sessions
70%Increase in Conversions
80%Return of Investments

Our Recent Results —

KEYWORDS	(AFTER SEO)	(BEFORE SEO)
Key Terms	Google.com	Google.com
valiant japanese language school	1	Not in 100
japanese school in tokyo	3	Not in 100
japanese grammar for beginners	4	Not in 100
japanese institute in tokyo	7	Not in 100
private japanese lessons tokyo	13	Not in 100