WebMatriks Case Study – RM Kitchen Equipment

WebMatriks Technologies

Client : R.M. Kitchen Equipment
Industry : Manufacturer

1836+

Total Clicks Increases
97%

Organic Traffic Improved
95%

KWDs on 1st Page of Google

About the Project — Manufacturer

Website: www.rmkitchenequipment.com

We are proud to position ourselves as pioneers in the commercial kitchen equipment industry in India. With an unwavering commitment to excellence, we specialize in fabricating, installing, and maintaining commercial kitchens for a wide spectrum of sectors, encompassing hotels, restaurants, healthcare facilities, educational institutions, cafeterias, bakeries, food courts, cloud kitchens, bars, and beyond.

Our Partnership with Valiant

WebMatriks helped RM Kitchen Equipment build a strong online presence from scratch. By designing a responsive website, implementing SEO strategies, and running targeted paid ad campaigns, we increased organic traffic by 250%, improved search rankings, reduced lead costs by 35%, and delivered consistent high-quality leads since 2017.

Summary —

With a comprehensive digital marketing strategy covering website development, SEO, and paid advertising, Web Matriks successfully transformed RM Kitchen Equipment into a strong online brand.

Key Achievements —

Built a professional, conversion-focused website from scratch.
Achieved top Google rankings for multiple high-intent industry keywords.
Increased organic traffic by 250% within the first year.
Generated consistent, high-quality leads through SEO and paid campaigns.
Successfully partnered with the client since 2017 — delivering measurable growth and results.

The Brand —

Established in 2007 by Mr. Rohit Mendiratta, RM Kitchen Equipment Pvt. Ltd. has emerged as a leading force in the commercial kitchen equipment industry in India.

The Challenge —

When RM Kitchen Equipment approached Web Matriks in 2017, they were heavily dependent on offline sales and referrals. Despite having great products, they lacked a strong digital presence and faced multiple challenges:

Some of the major challenges included:

No professional website to showcase products and services.
Very low search visibility and no organic traffic.
No structured lead generation system in place.
Difficulty reaching targeted buyers online.

The Strategy —

To overcome these challenges, Web Matriks designed a comprehensive, step-by-step digital growth plan focusing on three main areas:

1. Website Development – Building the Foundation:

Designed and developed a fully responsive, user-friendly, SEO-ready website from scratch.
Built dedicated product pages with detailed descriptions, images, and inquiry forms.
Optimized site structure and navigation to improve user experience and conversions.
Integrated lead capture forms and contact options across key pages.

2. SEO & Organic Growth – Boosting Visibility:

Performed detailed keyword research targeting industry-specific and location-based terms like "commercial kitchen equipment manufacturer" and "hotel kitchen equipment supplier in India"
Optimized all on-page elements including meta tags, headers, internal links, and content.
Created SEO-focused blog content around commercial kitchen trends and buyer guides.
Built high-quality backlinks from relevant industry websites to improve domain authority.
Continuously tracked keyword rankings and refined SEO strategy.

3. Paid Advertising – Fast-Tracking Results:

Planned and executed Google Ads campaigns targeting buyers searching for kitchen equipment solutions.
Designed custom landing pages optimized for conversions.
Implemented remarketing campaigns to convert interested users into leads.
Conducted regular A/B testing and campaign optimization to improve ROI and reduce CPL.

4. Performance Tracking & Optimization:

Regularly monitored keyword rankings, website traffic, and ad performance.
A/B tested different ad creatives and landing pages to optimize conversions.
Adjusted budget allocation based on best-performing platforms and demographics.

Actions Taken —

To address the challenges, We created the website and optimized the website for SEO by fixing technical issues, improving content, and targeting local keywords. We created model-specific landing pages and enhanced the Google Business Profile for better local visibility. Simultaneously, we launched geo-targeted lead generation campaigns on Facebook, Instagram, and Google, promoting offers and showroom visits. High-converting ad creatives and lead forms were used, integrated directly with the CRM for quick follow-ups. Regular performance tracking and optimization ensured improved keyword rankings, increased organic traffic, and consistent lead generation from both organic and paid channels.

The Results

250% increase in organic traffic within the first 12 months.
Top 3 Google rankings for 20+ high-intent keywords.
3X increase in monthly inquiries through paid campaigns.
Strong brand presence in the Japanese language education sector.

Service We Offered

Digital Marketing
Search Engine Optimization
Paid Advertising
Web Design & Development

Overall Achieved Result —

80%Increase in Rankings
150%Organic Sessions
70%Increase in Conversions
80%Return of Investments

Our Recent Results —

KEYWORDS	(AFTER SEO)	(BEFORE SEO)
Key Terms	Google.com	Google.com
commercial kitchen equipment faridabad	1	Not in 100
commercial kitchen equipment manufacturers in delhi	3	Not in 100
kitchen equipment manufacturers in delhi	4	Not in 100
kitchen equipment manufacturers	5	Not in 100